In 2024, the Indian media and entertainment (M&E) industry was valued at INR 2.5 trillion (USD 29.4 billion), a 3.3% increase from the year before. This growth rate, which reflects changing consumer behavior and structural changes within the business, represents a deceleration in comparison to the 8.3% increase seen in 2023.<\/p>\n\n\n\n
Important Sectoral Advancements
The Rise of Digital Media
With a 32% contribution to total M&E sales, digital media has become the largest segment. For the first time, it surpassed traditional television with a 17% gain to INR 802 billion.<\/p>\n\n\n\n
Revenue from Advertising vs. Subscriptions
Digital platforms and premium Out-of-Home (OOH) media drove an 8.1% gain in advertising sales, while subscription revenues fell by 2% across the TV, print, cinema, and online gaming segments.<\/p>\n\n\n\n
VFX and animation saw a decline, in part because fewer foreign markets were being outsourced.
Regulation changes, such as the introduction of a 28% Goods and Services Tax (GST), presented challenges for the gaming industry and had an effect on net revenues.
Consumer Behavior and the Use of Content
Short-form, mobile-friendly content is becoming more and more popular, and sites like YouTube profit from passive consumption behaviors. The conventional division between “lean-forward” (digital) and “lean-back” (TV) watching experiences is becoming less clear, therefore content strategies that accommodate a range of tastes are required.<\/p>\n\n\n\n
Accessibility and Infrastructure
Traditional media infrastructure is still important in spite of the digital boom.<\/p>\n","protected":false},"excerpt":{"rendered":"
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